Schroeder School of Business

Martin Fraering

Biography

Faculty Photo

Martin Fraering is an Associate Professor of Marketing and International Business at the University of Evansville. He earned his Ph.D. in Business Administration with concentrations in Marketing and International Business in 2002 from the University of Texas-Pan American, an MBA from the University of Texas-Pan American in 1994, and a B.B.A. in Business Administration with a concentration in Banking and Finance from the University of Mississippi in 1975. He currently teaches MGT 331 - International Business Strategy, MKT 325 - Principles of Marketing, MKT 330 - Consumer Behavior, MKT 370 - E-Marketing, MKT 374 - Integrated Marketing Communications, MKT 477 - International Marketing, and MKT 380 - Special Topics in Marketing such as Services, Sports Marketing, and Radio Station Marketing. His research interests include financial institution marketing, customer loyalty and satisfaction, sense of consumption community, sense of virtual community, and consumer ethnocentrism.

Peer Reviewed Journals

  • Fraering, J.M. (2007). Long-Term Stability of Ethnocentric Consumer Attitudes. Journal of Applied Business Research, 23(2), pp. 55-68.
  • Fraering, J.M. & Minor, M.S. (2006). Virtual Community in Financial Institutions: Development of the Virtcomm Scale. Marketing Management Journal, 16(2), pp. 13-25.
  • Fraering, J.M. & Minor, M.S. (2006). Sense of Community: An Exploratory Study of US Consumers of Financial Services. Journal of Bank Marketing, 24(5), pp. 284-306.