Core Goals

  1. To sustain and enrich a curricular and co-curricular experience of exceptional quality and impact
  2. To expand and enrich the University's international programs and engagement to achieve national prominence
  3. To ensure a work environment that honors and values the contributions of all community members and their continuing professional growth
  4. To attract and retain a student body of high academic achievement and personal aspiration
  5. To model and teach social responsibility in the local and global community
  6. To make the world better aware of the distinctive and transformative character of a UE education
  7. To secure the resources necessary to support the University's pursuit of excellence

I. To sustain and enrich a curricular and co-curricular experience of exceptional quality and impact

Academic excellence is the cornerstone of a great university; indeed, such excellence is central to UE's mission and purpose. A strategic plan should thus be measured significantly by the extent to which it stimulates and produces enrichment of the intellectual experience of its students. The foundational elements of the University's curriculum, such as the general education and first year programs, must establish a solid basis for more advanced study. The University must also be ready to consider modifications of the current curriculum to include new initiatives, improve existing programs, and identify ways to better serve students in a changing national and international context. Moreover, an exceptional curriculum is complemented by a co-curricular program that nurtures the creation of a strong and connected campus community. Such a community promotes and encourages personal transformation through a wide range of opportunities for self-discovery and intellectual, emotional, spiritual, and physical growth. Such opportunities foster short and long-term student satisfaction and affinity.

Action Steps:

  1. Attract, retain, and support faculty teacher-scholars
  2. Develop a signature general education curriculum designed to support UE's mission of educating socially responsible global citizens, and to provide broad exposure to the liberal arts and sciences
  3. Identify opportunities for curricular enrichment and targeted enrollment growth
    1. Develop new programs to meet student needs and enhance UE's mission
    2. Enroll to capacity programs with room for growth
    3. Expand programs with strong demand
    4. Expand graduate and adult education offerings
  4. Enhance the distinctiveness of foundational programs to establish a solid basis for more advanced study
    1. Strengthen the first-year program
    2. Elevate the profile of the Honors Program
    3. Bolster the Major Discovery Program
  5. Expand and deepen an international presence in the curriculum
    1. Develop an Asian Studies program
    2. Include an international dimension in general education program
    3. Enhance quality and distinctiveness in the study of foreign languages and cultures
  6. Consider the development of a "learning in retirement" program
  7. Create and implement the "Define Your Life" program to enable students to self-identify qualities and track progress toward competencies
  8. Increase opportunities for service and service learning
    1. Create an inventory of service work available to students
    2. Support faculty —led Community-Based Learning courses
  9. Expand opportunities for experiential learning
  10. Increase curricular and co-curricular attention to social responsibility
  11. Enhance efforts to determine how effectively UE achieves stated educational objectives

II. To expand and enrich the University's international programs and engagement to achieve national prominence

The major political, social, economic, and environmental issues of our times have complex international dimensions and require responses drawing on skills, knowledge, and experiences that transcend the physical borders of the United States. UE seeks to articulate an international vision and commitment providing significant experiences in and out of the traditional classroom that promote the development of informed, ethical, and productive citizens.

Action Steps:

  1. Protect, develop, and invest in the continuing success of the Harlaxton College program
  2. Strengthen the University's commitment to international engagement
    1. Enhance the effectiveness of international offices and programs through coordination and consolidation where appropriate
    2. Increase study abroad opportunities and strategic partnerships abroad
    3. Enhance student diversity by increasing the number of international students and number of countries represented in the student body
    4. Communicate the strength and distinctiveness of UE's international programs

III. To ensure a work environment that honors and values the contributions of all community members and their continuing professional growth

Recruiting and retaining outstanding faculty, staff, and administrators is essential to the sustenance of an academic program and student experience of recognized excellence. A competitive compensation plan and the assurance of appropriate and equitable workloads for all employees will nurture and strengthen commitments to the University. UE must also affirm the value of the professional growth and development of all faculty, staff, and administrators, and ensure their representation in the institution's decision-making processes.

Action Steps:

  1. Analyze benchmarking data relevant to salary and benefits to ensure that UE is able to recruit and retain talented faculty and staff
  2. Identify opportunities to ensure that compensation more effectively recognizes achievement for all employees
  3. Provide professional development and training to enhance the work quality of all employees
    1. Assess the evaluation process for hourly and administrative employees
    2. Create new programs for professional development and mentoring, to include consideration of schedule flexibility in order for faculty and staff to take advantage of such opportunities
    3. Establish leadership development programs
  4. Assess workloads to ensure balance and equity for all employees
  5. Recognize and support more effectively faculty scholarship and artistic achievement
  6. Assess the allocation of human and financial resources to ensure that the needs of critical academic and administrative functions are met
  7. Ensure that staff, administrators, and faculty are represented in University decision-making processes
  8. Identify and implement strategies to increase access, representation, development, retention, and promotion of faculty, staff, and administrators of under-represented populations
  9. Review Board of Trustee committee structure to ensure effective execution of Board responsibilities

IV. To attract and retain a student body of high academic achievement and personal aspiration

The University of Evansville seeks to enroll students, locally, regionally, nationally, and internationally, who are well prepared and positioned to grow academically and personally. This should include a commitment to measured and targeted growth in the student body. To do so, the University must enhance student recruitment efforts by more effective integration of all administrative and academic offices that contribute to the recruitment process, and provide sufficient resources for the Office of Enrollment Services to meet enrollment and revenue goals. The UE student body is enriched by the presence of a broad diversity of students, including those from typically under-represented populations and those with a wide range of co-curricular and extra-curricular interests. UE's athletics program must remain committed to excellence while maintaining well-defined standards for academic achievement and fiscal discipline.

Action Steps:

  1. Enhance student recruitment and retention efforts
    1. In addition to targeted regional, national, and international recruiting efforts, strengthen recruitment outreach to the local and Tri-state area (e.g., expand relationships with local high schools' high achieving students and their teachers)
    2. Provide sufficient resources for the Office of Enrollment Services to meet enrollment and revenue goals
    3. More effectively integrate recruitment and retention efforts across the Offices of Enrollment Services, Academic Affairs, Student Affairs, and Advancement
  2. Maintain and support a Division I athletics program that is consistent with the academic quality of the University, is committed to excellence, enriches the student experience, and enriches the Evansville community
    1. Ensure that student-athletes meet appropriate University standards for admission and academic progress
    2. Ensure that clear standards for resource allocation and fiscal discipline are maintained
    3. Increase philanthropic support for the athletics program
  3. Identify and implement strategies to increase the access, representation, development, retention, and graduation of students of under-represented populations

V. To model and teach social responsibility in the local and global community

The University of Evansville is committed to cultivating a sense of social responsibility for all people at the institution. This commitment is manifest in our programs supporting diversity, service to the community, and environmental responsibility. The University seeks to implement and extend its diversity and service initiatives, and to determine more precisely our environmental impact. We must explore ways in which we might operate that are both more resource-efficient and responsible to the world around us.

Action Steps:

  1. Assess the perceptions of the campus and Evansville communities relative to diversity
  2. Develop a plan to enhance a climate of respect, understanding, and appreciation of difference, in order to increase representational diversity within the campus community
  3. Ensure vertical and horizontal responsibility and accountability amongst all faculty, staff, administrators, and boards for institutional diversity goals
  4. Affirm our commitment to supplier diversity
  5. Enhance the effectiveness of the Office of Diversity Initiatives and the integration of diversity services and efforts across campus
  6. Nurture long-term partnerships with service organizations in the Tri-State
  7. Assess the University's environmental impact and the extent to which we can be better engaged in conscientious environmental practice and education
  8. Develop a comprehensive plan for sustainability

VI. To make the world better aware of the distinctive and transformative character of a UE education

The reputation of the University is inextricably linked to how well its message is shared with various constituencies through personal interaction and use of communications technologies. Conveying the excellence of UE's programs and achievements will require a substantial commitment to effective and consistent marketing, which can be accomplished through development and implementation of an integrated, multi-media communications strategy. Especially important is campus-wide support for website development and maintenance at the department, office, and University levels. UE must also nurture lifelong promoting the University's message and supporting its programs.

Action Steps:

  1. Develop and implement an effective integrated communication and marketing strategy
    1. Create an office of integrated communications, to include a Cabinet-level director position with marketing expertise, to ensure that all areas of campus provide a consistent and engaging message using electronic, print, and other media
    2. Enhance website support for all offices and departments
    3. Leverage the reputation of programs of widely-recognized excellence
    4. Celebrate publically student and faculty service activities
    5. Enhance communication of institutional data on student outcomes
  2. Grow alumni affinity
    1. Develop a "recruit to alumni" plan to maintain lifelong connections to the University
    2. Increase visibility and opportunities for UE connections in key regional cities
    3. Expand ongoing rituals that help to establish strong and enduring alumni connections to the University, to include identification of appropriate spaces within which those rituals will take place
    4. Enhance opportunities for lifelong learning for UE alumni
    5. Expand professional development resources for students and alumni
    6. Extend the reach of the worldwide UE alumni network to become a more tangible asset to students and alumni

VII. To secure the resources necessary to support the University's pursuit of excellence

To achieve the goals outlined in this strategic plan and to maintain the quality of existing programs, significant demands will be placed on the resources available to the University. UE must continue to develop philanthropic relationships with those who have been generous in the past, but it is critical as well that new funding sources are identified. This will require an increased commitment to fundraising, improved capability to identify and secure grant support, and exploration of third-party relationships for revenue-producing projects. We must allocate and use more effectively currently available resources. We must also assess our uses of technology and develop a plan for strategic use of technology resources. Moreover, the University must undertake a comprehensive update of its facilities master plan to determine how best to address existing needs and identify new facilities essential to our growth as an academic institution of recognized quality.

Action Steps:

  1. Pursue fundraising, grant opportunities, and other strategies for increasing University financial resources
    1. Identify large projects for project-specific campaigns
    2. Begin planning for the next capital campaign
    3. Consider the use of third-party investors to fund revenue-producing projects (e.g., residence hall facilities)
    4. Increase alumni participation
    5. Enhance our capability to identify and secure grant support (e.g., creating a grant support office)
    6. To enhance faculty resources, seek support for new professorships (e.g., Asian Studies, entrepreneurship, etc.)
  2. Enhance current and identify new funding sources
    1. Ensure disciplined management of the financial aid budget to increase net revenue
    2. Undertake targeted enrollment growth
    3. Increase the percentage of students living on campus
  3. Direct available resources to achieve the greatest value and return
    1. Develop and implement a robust and comprehensive financial modeling and reporting protocol
    2. Build a target margin into the budget for funding strategic initiatives
    3. Create a mechanism to ensure the effective allocation of resources for academic and non-academic programs
    4. Consider consolidation of back office functions with other universities and increased use of group purchasing organizations
  4. Develop a plan for the strategic use of technology
  5. Update the existing master facilities plan to include enhancement of facilities and learning environments that reflect the high quality of the UE education
    1. Address the needs for renovation of existing housing and consider additional housing in conjunction with enrollment increases
    2. Assess the value of an improved athletic practice facility and fitness center that supports intercollegiate athletics, academic programs, and campus fitness
    3. Assess the need for enhanced common spaces (e.g., library, academic buildings)
    4. Assess the value of a performing arts center
    5. Assess the value of a renovated and expanded Neu Chapel
    6. Prioritize deferred maintenance needs

Office Phone:
1-833-BeAnAce (1-833-232-6223)

Office Email:

Office Location:
1800 Lincoln Ave. Evansville Indiana 47722