Marketing

Marketing Research Article Databases | Marketing | Advertising | Exporting | Internet Magazines

Marketing

  • Marketing Research Library Research page
    "There are literally thousands of sites relevant to the market researcher. It is the goal of this page to search them out for you and organize them in a form of maximum usefulness for the practicing marketer or market researcher. In order to accommodate the many hundreds of links, these have been broadly categorized into four folders: Research, Business, General and Personal." Included are links to portals, reference sites, associations, suppliers, and conferences.

Advertising

  • Ad*Access
    "The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University. The advertisements are from the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising, and Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library."
  • AdRelevance
    AdRelevance measures online advertising activity. Publishes The State of Online Advertising. You must establish an account (at cost) to use AdRelevance's advanced features.

Exporting

  • U.S. Government's Export Portal
    Find country and industry marketing research, export counseling, trade agreement information, basic guide to exporting, plus A LOT MORE. And all of it free!

Internet Magazines

  • AdAge
    Comprehensive weekly news about the U.S. advertising business. Includes data on industry and the economy, salary surveys, top 100 national advertisers, and agency financial rankings.
  • Adweek
    Adweek.com offers articles, news, feature stories, cultural trends, industry events, directories, and job postings. The magazine is tailored to advertising, marketing, and media professionals.
  • Strategy
    Contains news, advertising campaign spotlights, strategic information, marketing research, information on marketing to youth and women, regional marketing information, and more. A Canadian-based magazine.

Office Phone:
812-488-2482

Office Email:
library@evansville.edu

Office Location:
Bower-Suhrheinrich Library and Clifford Memorial Library