Posted: Tuesday, March 3, 2020

The University of Evansville has hired Holly Smith as the new senior director of marketing and communications. As senior director, Smith will oversee the strategic direction of the University’s marketing efforts.

“Holly brings a wealth of experience and dynamic leadership to this position,” noted interim vice president for enrollment and marketing, Jill Griffin. “She is no stranger to UE, having experienced the University from the vantage point of an undergraduate, a graduate student, and an adjunct professor. She knows us well and is passionate about the kind of education UE provides.”

Smith’s extensive experience in marketing and strategic planning spans many years and multiple industries. She joins us from her most recent role as vice president of marketing at Heritage Federal Credit Union. Prior to her role in the banking industry, she worked for nearly 20 years in healthcare marketing and was previously employed at St. Vincent Health at the director of marketing, strategic planning and printing services; Cincinnati Children’s Hospital as a marketing coordinator and strategic planning analyst; and St. Elizabeth Healthcare as a market analyst. She has the unique perspective of working directly in a marketing team at organizations, but also within an advertising agency. She was a senior account executive at Ten Adams. Smith is currently an adjunct professor at the University teaching marketing in the Public Service Administration program.

“I am truly excited about the opportunity to lead the marketing strategy at the University. I have a breadth of experience including digital marketing, market research, and analytics,” Smith said. “I welcome the opportunity to represent the jewel of the community and share its unique value proposition.”

She is very active in the community and serves on the Board of Directors for the Children’s Museum of Evansville and the Evansville Police Foundation and their respective Marketing Committees. She also serves as a member of the St. Vincent Ziemer’s Society, Vanderburgh County Women’s Fund, and A Network of Evansville Women.

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