Marketing

The marketing major in the Schroeder School of Business offers students a thorough understanding of the demographic, social, economic, technological, environmental, and cultural factors influecning the demands for consumer and industrial goods and services.

Through a better understanding of the buyer and seller behaviors within the context of the overall market environment, graduates of the UE marketing major have a strong capacity for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. With these skills, our alumni find rewarding careers in the areas of:

• Advertising
• Marketing
• Promotions
• Public Relations, and
• Sales

Bachelor of Science in Business Administration, Marketing Major

This degree requires completion of 124 semester hours, allocated as follows:

• The University's general education requirements - 41 hours
• The Schroeder School of Business common core - 45 hours
• The marketing major area - 18 hours or more, and
• Free electives for the balance of the 124 hour total - approximately 20 hours.

General education: 41 hours, including Interdisciplinary 150; Management 497; Mathematics 134 or 221.

Courses in economics cannot be used to satisfy the Human Behavior and Society requirement.

Common Core - 45 hours: The purpose of the common core is to provide students with careful preparation in the fundamental tools of decision making and leadership. All marketing majors complete the following courses: Accounting 210, 211; Business 269, 270, 398; Economics 101, 102; Experiential Education 90; Finance 361; Law 201; Management 310, 311, 377; Marketing 325; Quantitative Methods 227; Software Application 110.

Major - 18 hours (or more): Marketing 330, 492; four or more courses chosen from Marketing 300, 373, 374, 380, 395, 477, 490. Marketing elective courses if needed (6 hours): two 300 or 400 level business courses subject to approval by the Schroeder School of Business. Applicable courses from outside the Schroeder School of Business may be substituted with prior approval. (Only one independent study or special topics course will be counted in the major.)

Electives: Remaining hours to total 124 hours (approximately 20 hours needed).