Yazdanparast has paper accepted in Journal of Marketing Management
Posted: Tuesday, July 11, 2017
Atefeh Yazdanparast, University of Evansville assistant professor of marketing, has had a paper accepted for publication in the Journal of Marketing Management.
The paper, titled "The Dark Side of Consumer Life in the Age of Virtual and Mobile Technology," explores the nature of consumer-technology relationship, specifically virtual and mobile technology, at the level of lived experience.
The findings reflect eight important facets of technology-related dark-side consumer behavior that, in one way or another, cause harm to the individual user, other consumers, or society at large.
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