Posted: Wednesday, August 22, 2018

Atefeh Yazdanparast, University of Evansville associate professor of marketing, served as a track chair for the higher education and marketing track at the 2018 AMA Summer Conference recently held in Boston. 

She also presented two research projects, one examining morality violations and brand evaluation in the political context, and the other focusing on the dark side of digital technology and victimization of the 21st century consumers. This is the fourth year that Yazdanparast has served as the chair of the marketing for higher education special interest group at the AMA.

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