Posted: Monday, August 19, 2019

Atefeh Yazdanparast, Associate Professor of Marketing, has a paper accepted for publication in Journal of Business Ethics, a highly ranked journal and one of the top 50 business journals used by Financial Times for research ranking.

The research, titled "Consequences of Moral Transgressions: How Regulatory Focus Orientation Motivates or Hinders Moral Decoupling," follows an experimental design approach and contributes to the moral reasoning literature on how brands can mitigate the impact of moral violations on consumer evaluations.

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