Yazdanparast has paper accepted at the American Marketing Association

Posted: Thursday, August 18, 2016

Atefeh Yazdanparast, assistant professor of marketing, has had a paper accepted for presentation and publication in the proceedings of the 2016 American Marketing Association conference. The research focuses on the role of providing congruent/in-congruent haptic referencing on increased processing ease while making online purchase decisions of products with salient material properties

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