Article Detail
Yazdanparast presents research at Association for Consumer Research Conference
Posted: Wednesday, October 24, 2018
Atefeh Yazdanparast, University of Evansville associate professor of marketing, presented her research titled "A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory" at the Association for Consumer Research Annual Conference in Dallas.
The research employs a qualitative approached based on phenomenological interpretations of consumer narratives to provide a better understanding of human-digital technology relationships at the level of lived experiences and examine how Internet addiction and its various forms are shaped.
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