Yazdanparast presents research at Association for Consumer Research Conference

Posted: Wednesday, October 24, 2018

Atefeh Yazdanparast, University of Evansville associate professor of marketing, presented her research titled "A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory" at the Association for Consumer Research Annual Conference in Dallas. 

The research employs a qualitative approached based on phenomenological interpretations of consumer narratives to provide a better understanding of human-digital technology relationships at the level of lived experiences and examine how Internet addiction and its various forms are shaped.

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