Yazdanparast and Becker present global scholar study

Posted: Friday, August 19, 2016

Atefeh Yazdanparast, assistant professor of marketing, and Lora Becker, associate professor of psychology and neuroscience director, presented their global scholar study at the 2016 Global Marketing Conference at Hong Kong on July 21-24.

Their paper Emotions and cosmetic surgery motivations across cultures: A Neuromarketing investigation was presented in the Neuromarketing Science and Business Association/Global Research and Business Social Platform for Marketing and Management.

The conference boasted a representation of 51 countries. 

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