Alissa received her degree in communication at the University of Evansville. She has 12 years of marketing and communication experience and is the owner and principal marketing strategist at Thrive Marketing Strategies and is now an adjunct professor on campus, teaching advertising + promotion strategy. She received the Young Business Leader of the Year from the UE Alumni Association in 2015 and was in the 2020 class of Evansville Rotary's 20 Under 40 Leaders.