UE Receives Ball Brothers Foundation Venture Fund Grant for New Neuromarketing Center
Posted: June 17, 2015
The University of Evansville has been awarded a Ball Brothers Foundation Venture Fund Grant of $22,000 for its newly instituted Neuromarketing Research Center. Through the Neuromarketing Research Center, interdisciplinary student teams serve clients by testing responses to various marketing elements and tactics using leading-edge neuroscience techniques.
“The Neuromarketing Research Center is a great example of the interdisciplinary training that occurs at the University of Evansville,” says UE associate professor of psychology Lora Becker.
UE assistant professor of marketing Atefeh Yazdanparast explains that neuromarketing is a relatively new research discipline that combines neuroscience with marketing.
“This emerging field goes beyond traditional tools of research and focuses on consumers’ reactions to marketing stimuli. We are proud to equip our students with neuromarketing research techniques, a valuable competitive edge in today’s dynamic and highly competitive market.”
The Neuromarketing Center is a part of the University’s successful GAP program.
“In this program,” explains Jill Griffin, executive director of the Institute for Global Enterprise, “undergraduates of all majors obtain real-world experience and build professional confidence while producing real results for actual companies.”
UE vice president of marketing Don Jones adds that “students and their business clients will both benefit from the unique insights delivered through this innovative approach. The Neuromarketing Research Center will facilitate the convergence of the latest ideas from neuroscience applied to the most challenging opportunities for business.”
The program will also offer opportunities for UE faculty and students to engage in neuromarketing research on a global level. Yazdanparast and Becker will kick off this global research with initial work in Australia and China this year.
The Ball Venture Fund was created in 1999 to enable the Ball Brothers Foundation to take an active role in encouraging and supporting creative efforts at Indiana’s independent colleges and universities. The program, administered by the Independent Colleges of Indiana (ICI), provides seed money for innovative start-up programs at ICI member institutions.
The GAP Program is supported by a grant from Lilly Endowment Inc.
University of Evansville Alumna to be Speaker at UE Crick Lecture
Posted: October 28, 2014
Emily Durbin, associate professor of psychology at Michigan State University and University of Evansville graduate, will return to UE as guest speaker for the November Crick Lecture in Cognitive and Neural Science. The event will be Wednesday, November 12, from 4:00-5:00 p.m., Room 100, Koch Center for Engineering and Science. This event is free and open to the public.
The topic of Durbin’s lecture will be her research into the emotional life of children, which she studies in her lab at Michigan State (MSU Child Emotions Lab). Areas studied include temperamental differences in emotional experience and how these are related to the family environment and parents' personality and emotions.
Durbin earned her bachelor’s degree from UE and her master’s and PhD from State University of New York at Stony Brook.
Neuroscience Honor Society Chapter Coming to the University of Evansville
Posted: December 6, 2012
The University of Evansville has received the 29th charter for Nu Rho Psi, the national honor society in neuroscience. An induction ceremony for the Indiana Alpha chapter is scheduled for January 2013.
Undergraduate students who want to apply for Nu Rho Psi must have completed at least three semesters of the college curriculum and nine semester hours in neuroscience major courses, be registered as a neuroscience major, and have an overall cumulative GPA of 3.2 and a minimum GPA of 3.5 in neuroscience courses.
For questions or to apply, contact Dr. Lora Becker at 812-488-2532, firstname.lastname@example.org or stop by her office in Hyde Hall 205.
Nu Rho Psi was founded in 2006 by the Faculty for Undergraduate Neuroscience. The honor society’s purpose is to:
- encourage professional interest and excellence in scholarship, particularly in neuroscience;
- award recognition to students who have achieved such excellence in scholarship;
- advance the discipline of neuroscience; encourage intellectual and social interaction between students, faculty, and professionals in neuroscience and related fields;
- promote career development in neuroscience and related fields;
- increase public awareness of neuroscience and its benefits for the individual and society; and
- encourage service to the community.