Yazdanparast has paper accepted journal
Posted: Wednesday, September 13, 2017
Atefeh Yazdanparast, assistant professor of marketing, has had a paper accepted by the European Journal of Marketing, an A* ranked journal by the Australian Business Deans Council.
Following an experimental design and drawing on objective self-awareness theory and self-affirmation theory, the research establishes a link between self-awareness, emotions, and motivations by empirically testing the consequences of self-standard discrepancies. The results indicate that pride inducing exercises could act as self-affirming factors to intervene the undesirable outcomes of body image dissatisfaction.