Yazdanparast has paper accepted journal

Posted: Wednesday, September 13, 2017

Atefeh Yazdanparast, assistant professor of marketing, has had a paper accepted by the European Journal of Marketing, an A* ranked journal by the Australian Business Deans Council.

Following an experimental design and drawing on objective self-awareness theory and self-affirmation theory, the research establishes a link between self-awareness, emotions, and motivations by empirically testing the consequences of self-standard discrepancies. The results indicate that pride inducing exercises could act as self-affirming factors to intervene the undesirable outcomes of body image dissatisfaction.

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