UE Social Media Fundraising Campaign Wins Regional Award
Posted: Tuesday, December 11, 2012
The University of Evansville has received a regional award from CASE, the Council for Advancement and Support of Education, for its innovative approaches to fundraising.
The University won the bronze Pride of CASE V award in the category of “Best Program in Annual Giving” for UEGive: 24, the University’s first-ever social media fundraising campaign, which took place in March 2012.
The award was presented yesterday afternoon at Chicago’s Sheraton Hotel and Towers at the annual conference for CASE regions V and VI, which brings together professionals in alumni relations, development, and marketing and communications from educational institutions across the Midwest. Region V, to which UE belongs, includes schools in Illinois, Indiana, Michigan, Minnesota, Ohio, and Wisconsin.
UEGive: 24 was part of Philanthropy Week, a new initiative to educate UE students on the importance of giving. The campaign encouraged alumni, parents, students, employees, and friends of the University to financially support the institution with a gift of $24, then ask 24 friends to also make a gift to UE online. The entire campaign was conducted through use of electronic communication and social media, including Facebook, Twitter, and e-mail.
By the end of the 24-hour campaign, 252 individuals had made gifts to the University, including 107 new alumni donors for the fiscal year and 37 first-time alumni donors. UEGive: 24 raised $7,021 for student scholarships, exceeding the goal of $5,000.
Another UEGive: 24 campaign is scheduled to take place on Thursday, March 21, 2013, during the second annual Philanthropy Week (March 18-22).
“I’m very proud of our development team for their innovative approach to raising funds in support of the University, and we’re honored to be recognized by CASE for these efforts,” said Jack Barner, UE vice president for development. “UEGive: 24 is a great example of how the University can connect with a truly limitless audience to achieve and surpass a goal, and we look forward to another successful social media campaign in the spring during Philanthropy Week.”
For a full list of award winners, please visit the Pride of CASE V website.