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Embrace's Jacobsville Advantage Receives $15K Investment from Fifth Third

Posted: Wednesday, May 11, 2022

Embrace, the University of Evansville (UE) student-run marketing and communications agency, will continue offering discounted services to local businesses through the Jacobsville Advantage. Fifth Third Bank provided an initial $25,000 grant to kickstart the endeavor, and they have recently invested an additional $15,000 to support ongoing services. 

The Jacobsville Advantage was launched in October 2021 to help fuel growth and development for businesses in the Jacobsville community. Since that time, Embrace has taken on six clients, some of which include Foster Care in the US, Gayla Cake, Jacobsville Community Cooperative, The Jacobsville Fine Arts Association, and Zesto. Projects with these businesses have included website creation and redesign, flyers, video advertisements, social media, and more. 

“Working with the Jacobsville community has been one of the best opportunities for Embrace,” said Ellen Rohr, CEO of the agency. “We were able to help a variety of businesses with diverse marketing needs. My hope is that this will be a program that can help small businesses grow for many years to come.” 

Any business owner in the Jacobsville community can apply to receive marketing services at discounted rates. Embrace uses a stairstep approach for pricing, with the initial five hours beginning at $10 per hour. Rates increase up to and max out at $50 after 35 hours of service. To learn more or schedule an appointment with the team, owners should visit

Although senior students of Embrace will graduate on May 7, the agency wants to continue serving the Jacobsville community and finding innovative solutions for business owners. Seven new members will be added to Embrace, and each bring unique capabilities to the dynamic team. With Fifth Third Bank’s $15,000 investment, the incoming team is eager to continue creating positive change and supporting local businesses. 

"Fifth Third Bank is thrilled to continue supporting the Jacobsville Advantage Program in partnership with Embrace,” shared Neely Pierce, city president of Fifth Third Bank. “This community is extremely deserving of these much-needed marketing and business resources, and we look forward to being a part of their continued success.” 

Eyewitness News covered the story and included interviews from business owners, which you can view here.

About Embrace 

Embrace Marketing and Communications was founded in October 2018 at the University of Evansville to provide students with real-world business experience. Its mission is to provide its clients with innovative, high-quality marketing and communications services. For more information, please visit

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