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Fifth Third Bank Provides Additional Investment to UE's Embrace for Expanded Services Outside of The Jacobsville Advantage

Posted: Thursday, February 23, 2023

Embrace, the University of Evansville (UE) student-run marketing and communications agency, and Fifth Third Bank have announced the renewal of a $15,000 grant that will expand its reach to include funding for nonprofits outside the Jacobsville community.

In October 2021, The Jacobsville Advantage was initially launched to help fuel growth and development for businesses in their community. At the time, Fifth Third Bank provided an initial $25,000 grant to kickstart the endeavor, and they have recently invested an additional $15,000 to support ongoing services to help Jacobsville businesses meet their marketing needs at an affordable price.

To celebrate the grant renewal, Embrace and Fifth Third Bank is hosting a Marketing Panel and Creative Solutions event on February 25 at the Fifth Third Center. The event will provide an opportunity for additional local businesses to find affordable solutions to their marketing needs.

The event is open to any non-profit or for-profit business. Embrace will hold one-on-one meetings with their marketing and media experts to specifically address business needs and answer any questions. In addition, Embrace will offer website and social media set-up at the event.

Under the grant, Embrace completed projects for five Jacobsville businesses within the last year. Project highlights include designing a flyer for Gayla Cake and a map brochure for the Jacobsville Community Cooperative; launching a website for The Jacobsville Fine Art Association and Foster Care in the US; and creating a video advertisement for Zesto.

Irais Ibarra, Chief Executive Officer of Embrace, says the goal is to expand and cultivate community relationships by investing in small businesses and non-profits.

"What we really want as an agency is to grow alongside our clients by developing our own capabilities, and we believe this opportunity will provide the first steps in helping these organizations embrace their potential," said Ibarra.

"Fifth Third Bank has been a proud sponsor of the Jacobsville Advantage project and we are excited to see Embrace take it to the next level by expanding the project to include non-profits throughout our region. This key change in Embrace's strategy will enable even more well deserving organizations take advantage of the great services Embrace provides to our community." said Neely Pierce, Evansville City President, S.V.P.

About Embrace

Embrace Marketing and Communications was founded in October 2018 at the University of Evansville to provide students with real-world business experience. Its mission is to provide its clients with innovative, high-quality marketing and communications services. For more information, please visit To connect with The Jacobsville Advantage, please visit

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