UE Students Present Market Research Findings to A. O. Smith Corporation Executives

Posted: Wednesday, April 22, 2015

On Monday, April 20, University of Evansville students from BUS 350 (GAP) and MKT 490 classes travelled to Milwaukee, Wisconsin, to present their market research findings to senior executives at A. O. Smith Corporation. In 2014, the company had engaged cross-disciplinary student teams from UE’s GAP Program and the market research class to conduct market research on a potential new product. The top teams were chosen to present their findings and recommendations to the panel of senior executives. This was the first time the company had engaged undergraduates in this type of work.

A. O. Smith is best known for being the dominant force in the domestic water heater market and is quickly becoming a global leader in water technology.

The UE students who made the presentation were Robert Litchfield, whose major is internet technology; Charlotte Muscroft, whose major is marketing and global business; Amy Reinhart, whose major is communication; and Monika Tate, whose major is global business.

The students were accompanied by UE president Thomas A. Kazee; Jill Griffin, executive director of the Institute for Global Enterprise in Indiana; and Atefeh Yazdanparast, UE assistant professor of marketing.

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