Dr. Tamara Wandel is a former director of public relations in the State University of New York system and, prior to that, a journalist with investigative and sports beats. She has conducted media research and data analytic projects with several professional sports teams, including the Boston Red Sox, Denver Broncos and Utah Jazz. She and her students have been awarded grants from national sources such as the Constitutional Rights Foundation and the Free Speech Center 1 and community awards through Leadership Everyone. She is a previous recipient of the MarCom Creative Award, Dean’s Excellence in Teaching Award and a two-time Society for New Communications Research Fellow. Dr. Wandel received her PhD from the University at Albany, her M.A. from the University at Albany, and her B.A. from Indiana University. Dr. Wandel’s research agenda has focused on the areas of social media on branding and behavioral choices, including published journal articles in the Handbook of Research on Children’s Consumption of Digital Media
, Driving Customer Appeal Through the Use of Emotional Branding
, Journal of New Communications Research
, Planning for Higher Education
, and the Journal of the Society for College & University Planning
. You can read about Dr. Wandel's experiences at Harlaxton College
, UE's study abroad center based in a Victorian manor house in Grantham, England.