Dr. Wandel believes in experiential education. A former New York director of public relations and journalist, she understands the value of applied skills. She has conducted media research and data analytic projects with several professional sports teams, including the Boston Red Sox, Denver Broncos and Utah Jazz. Through her classes – ranging from sports promotions to media writing – she and her students have been awarded grants from national sources such as the Maurice R. Robinson Constitutional Rights Foundation and the 1 For All First Amendment campaign. She is a previous recipient of the MarCom Creative Award, Dean’s Excellence in Teaching Award and a two-time Society for New Communications Research Fellow. Dr. Wandel’s research agenda has focused mainly on the areas of social media on branding and behavioral choices, including published journal articles in the Handbook of Research on Children’s Consumption of Digital Media
, Driving Customer Appeal Through the Use of Emotional Branding
, Journal of New Communications Research
, Planning for Higher Education
, and the Journal of the Society for College & University Planning
. You can read about Dr. Wandel's experiences at Harlaxton College
, UE's study abroad center based in a Victorian manor house in Grantham, England.