The Marketing Major


By offering a better understanding of buyer and seller behaviors within the global marketplace, UE's marketing program graduates students with a strong capacity for planning and executing the concepts needed to succeed in the workplace.

The marketing major in the Schroeder School of Business offers students a thorough understanding of the demographic, social, economic, technological, environmental, and cultural factors influencing the demands for consumer and industrial goods and services.

Through a better understanding of the buyer and seller behaviors within the context of the overall market environment, graduates of the UE marketing major have a strong capacity for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. With these skills, our alumni find rewarding careers in the areas of advertising, marketing, neuromarketing, promotions, public relations, and sales.

What makes our marketing program distinctive?

Connect: We provide you with hands on marketing planning experience and connect you with businesses and leaders in marketing.

  • Connect with energetic marketing professionals and successful entrepreneurs.
  • Conduct marketing projects with local and global business owners.
  • Meet executives from the Indiana Small Business Development Center.

Rigor: We provide the academic rigor you will need to be a successful marketing professional.

  • 100 percent of marketing students complete a marketing internship.
  • Learn SPSS, the most popular statistical analysis software for marketers.
  • Compete on marketing project teams and take pride in your success with business clients.
  • Be mentored by professionals in our highly successful Professional Selling and Sales Management course led by Dr. Rob Montgomery.
  • Study Strategic Marketing Management, Market Research, and Digital Marketing, among other courses from our talented faculty.

Bright Futures:

  • Schroeder Marketing graduates have a 98 percent career placement rate
  • Recent employments: Atlas, Cintas, Cisco Systems, CNA Financial, Delta Sigma Pi, DXP, Energy Systems Group, Mead Johnson Nutrition, Philadelphia Union, Ryder, State Farm, Target Corporation, TQL, and Yelp among others.
  • Our seniors placed at the 91st percentile on the 2015 Major Field Test versus over 500 business schools.

Bachelor of Science in Business Administration, Marketing Major

This degree requires completion of 124 semester hours, allocated as follows:

General Education – 41 hours: including Quantitative Methods 227; Management 497

Common Core – 45 hours: The purpose of the common core is to provide students with careful preparation in the fundamental tools of decision making and leadership. All marketing majors complete the following courses: Accounting 210, 211; Business 398, 400; Economics 101, 102; Experiential Education 90; Finance 361; Interdisciplinary 150; Law 201; Management 310, 311, 331, 377; Marketing 325; Mathematics 134 or higher; Software Application 110.

Marketing Major – 18 hours: Marketing 330, 492; four or more courses selected from Marketing 300, 373, 374, 380*, 385, 395*, 473, 477, 490. (*Only one independent study or special topics course will be counted in the major.)

Electives – 20 hours

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Room 152, Schroeder School of Business Building